Community is great because it makes people feel good, democratizes the process, but also delivers value. One of our writers wrote a story, and the comments pointed out that she only talked to one guy about one aspect of the story. She said ‘I read the comments and thought F*!@ you. I wrote a story. Go write your own.’ But then she admitted it was true, phoned someone else, and updated the story. For me, that’s a gigantic win for us and for readers as well. That’s where the feedback should be.
How Mathew Ingram Manages a News Site That Gets 5,000 Comments a Day via RWW